Privacy policy

1) Introduction and Contact Information of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The responsible party for data processing on this website, in accordance with the Swiss Data Protection Act (DSG), is Sillber AG, Gärtnerstrasse 46, 4057 Basel, Switzerland, Tel.: 061 508 50 56, Email: info@yohann.com. The entity responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for purely informational purposes, i.e., if you do not register or provide us with other information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

The website you visited
Date and time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

These data are not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content-Delivery-Network

3.1 Shopify

We use the system of the following provider for hosting our website and displaying the page content: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc.

All data collected on our website are processed on the provider's servers. We have concluded a contract for order processing with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the Federal Data Protection and Publicity Commissioner (EDÖB), which are intended to ensure compliance with Swiss data protection levels.

3.2 Cloudflare

We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA.

This service allows us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. The processing is carried out in the interest of improving the stability and functionality of our website. We have concluded a contract for order processing with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

4) Cookies

We use so-called cookies on various pages to make visiting our website attractive and to enable the use of certain functions. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information, such as browser and location data and IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website).

We may also work with advertising partners who help us make our website more interesting for you. In this case, when you visit our website, cookies from partner companies will also be stored on your hard drive (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for the respective browsers at the following links:

Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/temporäres-zulassen-von-cookies-und-website-daten-in-microsoft-edge-597f04f2-c0ce-f08c-7c2b-541086362bd2
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting us

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. Your data will be deleted after your request has been processed. This is the case when it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

Personal data is collected and processed when you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to our address. We store and use the data you provide for contract processing. After deleting your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless we can demonstrate an overriding interest in further processing in the sense of Art. 31 Para. 2 DSG or justify it by law.

7) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created, the commentator name you chose will be stored and published on the website. Furthermore, your IP address is logged and stored. This IP address storage is for security reasons in case the person concerned violates the rights of third parties with a comment or posts illegal content. We need your email address to contact you if a third party should object to your published content as illegal. We reserve the right to delete comments if they are objected to as illegal by third parties.

8) Use of your data for direct advertising

8.1 Signing up for our email newsletter

By providing your personal data, you agree that we may use this data to send you newsletters.

We store the IP address entered by your Internet Service Provider (ISP), as well as the date and time of registration, to be able to trace possible misuse of your email address at a later date. The data we collect when registering for the newsletter is used exclusively for advertising purposes through the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending us a corresponding message. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless we can demonstrate an overriding interest in further processing in the sense of Art. 31 Para. 2 DSG or justify it by law.

8.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers by email on similar goods or services from our range as those already purchased. We do not need to obtain separate consent from you for this. Data processing is solely based on our legitimate interest in personalized direct advertising. If you initially objected to the use of your email address for this purpose, no mail will be sent to you by us. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible mentioned at the beginning. Only transmission costs according to the basic rates will be incurred for this. After receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

9) Data processing for order processing

9.1 The personal data we collect is passed on to the transport company commissioned with delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we explicitly inform about this below.

9.2 Use of Payment Service Providers (Payment Services)

- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment is processed via the "Apple Pay" function of your device operated with iOS, watchOS or macOS by charging a payment card stored with "Apple Pay". Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorize a payment, you therefore need to enter a code you have set beforehand and verify using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provided during the order process, along with information about your order, is forwarded to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay. The encryption ensures that only the website from which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed during the described transmissions, the processing is solely for the purpose of payment processing.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and information on whether the transaction was successfully completed. Anonymization ensures that there is no personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on the iPhone or Apple Watch to complete a purchase you made via Safari on the Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac".
Further information on data protection with Apple Pay can be found at the following web address: https://support.apple.com/de-de/HT203027
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered - "Purchase on account" or "Installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment process. The transfer only takes place as far as necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or, if offered, "Purchase on account" or "Installment payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies based on PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in terms of the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, flow into the calculation of the score values. For further privacy information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to the processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Stripe
If you choose a payment method from the payment service provider Stripe, payment is processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we forward the information you provided during the ordering process along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number). The transfer of your data is exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this. Further information on Stripe's data protection can be found at the following URL: https://stripe.com/ch/terms

10) Use of Social Media: Social Plugins

10.1 Facebook Plugins

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quay, Square, Dublin 2, Ireland ("Facebook"). The plugins are identified by a Facebook logo or the addition "Social Plugin from Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. As a result, Facebook receives information that your browser has accessed the corresponding page of our website, even if you don't have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is sent directly from your browser to a server of Meta Platforms Inc. in the USA and stored there.

If you are logged into Facebook, Facebook can directly assign the visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also sent directly to a Facebook server and stored there. The information will also be published on your Facebook profile and displayed to your Facebook friends.

If you don't want Facebook to directly associate the data collected via our website with your Facebook profile, you need to log out of Facebook before visiting our website. You can also prevent the loading of the Facebook plugins and thus the data processing operations described above in the future with add-ons for your browser, e.g., with the script blocker "NoScript" (http://noscript.net/).

For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php

For data transfer to the USA, the provider relies on standard contractual clauses of the Swiss Federal Data Protection and Information Commissioner (FDPIC), which aim to ensure compliance with Swiss data protection levels.

10.2 Instagram Plugins

Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quay, Square, Dublin 2, Ireland ("Instagram"). The plugins are identified with an Instagram logo, for example in the form of an "Instagram camera". An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. As a result, Instagram receives information that your browser has accessed the corresponding page of our website, even if you don't have an Instagram profile or are not currently logged into Instagram. This information (including your IP address) is sent directly from your browser to a server of Meta Platforms Inc. in the USA and stored there.

If you are logged into Instagram, Instagram can directly assign the visit to our website to your Instagram account. If you interact with the plugins, for example by pressing the "Instagram Camera" button, this information is also sent directly to an Instagram server and stored there. The information will also be published on your Instagram account and displayed there to your contacts.

If you don't want Instagram to directly associate the data collected via our website with your Instagram account, you need to log out of Instagram before visiting our website. You can also prevent the loading of the Instagram plugins and thus the data processing operations described above in the future with add-ons for your browser, e.g., with the script blocker "NoScript" (http://noscript.net/).

For information on the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and settings options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10.3 Pinterest Plugins

On the seller's pages, so-called Social Plugins ("Plugins") of the social network Pinterest are used, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA ("Pinterest"). The plugins are marked with a Pinterest logo (e.g. "Pin it" button). An overview of the Pinterest Plugins and their appearance can be found here: https://developers.pinterest.com/docs/getting-started/introduction/

When you access a page of the seller that contains such a plugin, your browser establishes a direct connection to the servers of Pinterest. The plugin transmits so-called log data to the Pinterest server in the USA.

This log data may contain the IP address, the address of the visited websites that have Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest, and cookies. If you interact with the plugins, for example by pressing the "Pin it" button, the corresponding information is also sent directly to a Pinterest server and stored there. The information is also published on Pinterest and displayed on your Pinterest account.

If you do not want Pinterest to collect your data via our website and possibly link it with your user data on Pinterest, you should log out of Pinterest before visiting our website.

You can object to the loading of Pinterest plugins and thus the data processing operations described above for the future using browser add-ons, e.g., with the script blocker "NoScript" (http://noscript.net/).

For the purpose and extent of data collection and the further processing and use of the data by Pinterest, as well as your rights in this regard and setting options for protecting your privacy, please refer to Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy

For the transmission of data to the USA, the provider relies on standard contractual clauses of the Federal Data Protection and Information Commissioner (FDPIC), which are intended to ensure compliance with Swiss data protection levels.

11) Use of Social Media: Videos

11.1 Use of Vimeo Videos

Our website incorporates plugins from the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you access a page of our online presence that contains such a plugin, your browser establishes a direct connection to the servers of Vimeo. The content of the plugin is transmitted directly from Vimeo to your browser and integrated into the page. Through this integration, Vimeo receives information that your browser has accessed the respective page of our online presence, even if you do not have a Vimeo account or are not currently logged into Vimeo. This information (including your IP address) is sent directly from your browser to a server of Vimeo in the USA and stored there.

If you are logged into Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (e.g., pressing the start button of a video), this information is also sent directly to a server of Vimeo and stored there.

If you do not want Vimeo to assign the data collected through our online presence directly to your Vimeo account, you must log out of Vimeo before visiting our website.

For information on the purpose and scope of data collection, further processing, and use of the data by Vimeo, as well as your related rights and setting options for protecting your privacy, please refer to Vimeo's privacy policy: https://vimeo.com/privacy

For videos from Vimeo integrated on our site, the tracking tool Google Analytics of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland is automatically integrated. This is a separate tracking by Vimeo, over which we have no influence and cannot be influenced by our side. Google Analytics uses so-called "cookies" for tracking, which are text files stored on your computer that allow for an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server and stored there; this can also result in a transfer to the servers of Google LLC. in the USA.

The provider relies on standard contractual clauses of the Federal Data Protection and Information Commissioner (FDPIC) for the transmission of data to the USA, which are intended to ensure compliance with the Swiss data protection level.

11.2 Use of Youtube Videos

This website uses the Youtube embedding feature to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended privacy mode is used here, which, according to provider information, only starts storing user information when the video(s) are played. When playback of embedded Youtube videos starts, the provider "Youtube" uses cookies to collect user behavior information. According to "Youtube", these are used, among other things, to capture video statistics, improve user-friendliness, and prevent abusive practices. If you are logged into Google, your data will be directly linked to your account when you click on a video. If you do not want to be associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, and you must contact YouTube to exercise this right. In the course of using Youtube, personal data may also be transferred to the servers of Google LLC. in the USA. Regardless of the playback of the embedded videos, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence.

For more information on data protection at "YouTube", please see the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy

For the transmission of data to the USA, the provider relies on standard contractual clauses of the Federal Data Protection and Information Commissioner (FDPIC), which aim to ensure compliance with the Swiss data protection level.

12) Online Marketing

Use of Google Ads Conversion Tracking

This website utilizes the online advertising program "Google Ads" and, as part of Google Ads, the Conversion Tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our interest is in displaying advertising that is relevant to you, making our website more interesting to you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Thus, cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that can personally identify users. If you do not wish to participate in tracking, you can opt-out by disabling the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. As part of the use of Google Ads, there may also be a transfer of personal data to the servers of Google LLC. in the USA.

We have entered into a contract processing agreement with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the Swiss Federal Data Protection and Information Commissioner (FDPIC), which are intended to ensure compliance with the Swiss level of data protection.

For more information about Google's privacy policy, please visit the following web address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be used, or only to a limited extent, if you have disabled the use of cookies.

13) Web Analysis Services

13.1 Google Analytics 4

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows analysis of your use of our website.

By default, Google Analytics 4 does not use cookies when you visit the website, unless you explicitly consent to cookies. Instead, information about your user behavior is collected and processed using so-called pings (small data packets sent to the host of a device). This information also includes your IP address, but Google truncates the last digits to prevent direct personal identification.

The information is transferred to Google's servers and processed there. This also includes possible transmissions to Google LLC based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and truncated will not be merged with other Google data. The data collected through Google Analytics 4 is stored for a period of two months and then deleted.

All the aforementioned processing, including the data transmission through "pings" and the possible setting of Google Analytics cookies, only occur if you have given us your explicit consent.

Without your consent, Google Analytics 4 is not used during your site visit. You can revoke your given consent at any time in the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google, which ensures the protection of data of our site visitors and prohibits unauthorized disclosure to third parties.

For more legal information on Google Analytics 4, visit https://policies.google.com/privacy?hl=en&gl=us and https://policies.google.com/technologies/partner-sites

Demographic Features
Google Analytics 4 uses the special "demographic features" function and can generate statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and third-party information. This way, target groups for marketing activities can be identified. However, the collected data cannot be attributed to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, this website may use Google Signals to create cross-device reports. If you have enabled personalized ads and have linked your devices to your Google account, Google, subject to your consent to the use of Google Analytics, can analyze your user behavior across devices and create database models, including cross-device conversions. We do not receive personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the "Personalized Advertising" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en For more information about Google Signals, visit: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google Analytics 4, this website may use the "UserIDs" feature. If you have consented to the use of Google Analytics 4, set up an account on this website, and log in on various devices with this account, your activities, including conversions, can be analyzed across devices.

For the transmission of data to the USA, the provider refers to the standard contractual clauses of the Swiss Federal Data Protection and Information Commissioner (FDPIC), which are intended to ensure compliance with the Swiss level of data protection.

13.2 Mouseflow (Mouseflow ApS)

This website uses Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to randomly record selected individual visits (only with pseudonymized IP address). This creates a log of mouse movements and clicks with the intention of replaying individual website visits at random to derive potential improvements for the website from it.
The processed information is not passed on to third parties.

You can object to Mouseflow's web analysis at any time by setting an opt-out cookie permanently by downloading and installing the opt-out cookie available at the following link: https://mouseflow.de/opt-out/
For further information and Mouseflow's privacy policy, please visit: https://mouseflow.com/privacy/

We have concluded a contract processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

14) Retargeting/ Remarketing/ Recommendation Advertising

Facebook Pixel

This website uses the “Facebook Pixel” from Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”). This allows user behavior to be tracked after they have seen or clicked on a Facebook ad. This process serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The data collected is anonymous to us and therefore does not allow us to identify the users. However, Facebook stores and processes this data, making it possible to link to the respective user profile, and Facebook can use the data for its own advertising purposes, according to the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). This allows Facebook and its partners to serve ads both on and off Facebook. A cookie may also be stored on your computer for these purposes.

This could also involve the transfer of personal data to the servers of Meta Platforms Inc. in the USA.

To deactivate the use of cookies on your computer, you can configure your internet browser so that cookies can no longer be stored on your computer in the future or already stored cookies are deleted. However, disabling all cookies may prevent some functions on our website from being executed. You can also opt-out of the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website: https://www.aboutads.info/choices/

We have concluded a contract processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The provider relies on standard contractual clauses of the Swiss Federal Data Protection and Information Commissioner (FDPIC) for the transfer of data to the USA, which are intended to ensure compliance with Swiss data protection levels.

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in the Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID based on the pages you have visited.

Processing beyond this only takes place if you have agreed to Google linking your internet and app browser history to your Google account and using information from your Google account to personalize the ads you view on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://support.google.com/ads/answer/7395996?

Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to find out about setting cookies and make related settings. Finally, you can configure your browser to be informed about the setting of cookies and decide individually whether to accept them or reject cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

We have concluded a contract processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For more information and Google's advertising and privacy policy, please visit:
https://www.google.com/policies/technologies/ads/

15) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain effective user consents for cookies requiring consent and cookie-based applications. The "Cookie Consent Tool" is displayed to users in the form of an interactive user interface when the site is accessed, where consents for certain cookies and/or cookie-based applications can be given by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user provides the necessary consent by checking the box. This ensures that such cookies are only set on the user's device if consent is given.
The tool sets technically necessary cookies to save your cookie preferences. As a basic principle, personal user data is not processed.
If, in individual cases, processing of personal data (such as the IP address) takes place for the purpose of saving, assigning, or logging cookie settings, this is done based on our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our online presence.
Furthermore, as the responsible party, we are legally obligated to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information about the operator and the settings of the Cookie Consent Tool can be found directly in the respective user interface on our website.

16) Rights of the Data Subject

The applicable data protection law grants you the following data subject rights (rights of access and intervention) concerning the processing of your personal data vis-à-vis the data controller, whereby the respective prerequisites for exercise are based on the specified legal basis:

Right to information according to Art. 25 DSG
Right to data release or transfer according to Art. 28 DSG
Right to correction according to Art. 32 Para. 1 DSG

17) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and - if relevant - additionally by the respective legal retention period (e.g., statutory retention periods).

When processing personal data based on explicit consent, the affected data is stored until you revoke your consent.

If statutory retention periods apply to data, this data is stored for the duration prescribed by law.

Otherwise, personal data is processed as long as you do not expressly object to the processing, unless we can demonstrate a predominant interest in further processing in the sense of Art. 31 Para. 2 DSG or a justification according to the law.